To me? Absolutely nothing. Since I was a child everyone (especially the media) has told me that I am supposed to give something to someone and tell them that they are special to me. That message is so strong it also conveys that you don’t care for someone if you don’t give them something on that day. When I take a step back and think about it, the idea that commercialism decides the days and ways that I tell my loved ones I care for them is quite repulsive. And apparently I’m not the only one. According to an article by, the number of divorces actually climbs around the Valentine’s holiday.

I don’t think February 14 is a bad day to give extra love to the people close to you. But it’s not any better than any other day. And since it is expected, it’s not really that thoughtful and much less of a surprise. A day that is special to you and your loved ones could be much better.

There is also the issue that prices are jacked up around Valentine’s Day. The companies know that everyone “has” to buy and so they raise their prices. According to a recent article by the New York Times,  flower shops had raised their prices 42% pre-Valentine’s Day. But it’s not just the roses. It’s the jewelry, the chocolates, and everything else that comes on Valentine’s Day.

So what should you do? First of all, don’t surprise your partner with nothing on Valentine’s Day. If you are not going to celebrate, then let him or her know. If you want to keep with the Valentine’s theme, then after the holiday will be best time to purchase as most Valentine’s theme stuff will go on sale. With the economy going the way it is, every penny saved makes a difference. Or better yet, come up with something original.

The most important point is that any day is a good day to tell the ones close to you how much you love them and appreciate them. You shouldn’t need to have a special day to do it. Make your own special day. Not only will it be more special, but it will certainly be more of a surprise.